Co-founder, PREPON · Digital Growth & Communication Strategist
My professional journey spans IT, business strategy, teaching, communication, entrepreneurship, technology, digital marketing and AI. From working in the IT industry and training students and professionals to co-founding PREPON and building digital solutions, these experiences have shaped how I approach challenges.
Today, I combine technical expertise, business understanding and communication skills to help businesses strengthen their digital presence, connect with their audiences and turn strategy into practical action.
My professional journey has taken me through engineering, software development, business management, teaching, communication, entrepreneurship and digital marketing. What may appear to be different career paths have actually been connected by a common interest: understanding how things work, identifying problems and finding practical ways to solve them.
Each stage has added something valuable — technical thinking from engineering, business understanding from management, clarity from teaching, and the ability to bring ideas to life through technology and entrepreneurship. Together, these experiences have shaped how I approach my work today.
Where technical thinking took shape.
Computer Science & Engineering, JNTU Hyderabad
Software Developer, Project Analyst, Infosys Hyderabad
Understanding organisations, people and business.
PGDM, MDI Gurgaon
Business Development & Human Resource Management, Genpact
From teaching subjects to leading programmes.
Started teaching English and Logical Reasoning at T.I.M.E., Kolkata, before taking on responsibilities in GD, WAT and PI (GWPI) preparation and Communication.
Conducted orientation and training programmes for newly recruited faculty and marketing teams at T.I.M.E., Kolkata.
Conducted training sessions for students at IIT Kharagpur and employees at ITC, Kolkata.
Building programmes, processes and an education brand.
Co-founded PREPON, an education and training organisation focused on competitive examination preparation, communication skills and career development.
Led English and Logical Reasoning teaching and developed study materials for all courses, coordinated all of PREPON’s GWPI programmes across all courses, trained thousands of aspirants for interviews and other selection processes.
Developed and managed websites, improved their visibility on Google and AI search platforms, created graphics and videos, managed social media marketing, tracked website and marketing performance, and used AI and automation to make everyday work easier and more efficient.
Bringing communication, strategy and technology together.
Developing websites and digital experiences that combine functionality, usability, clear communication and business objectives.
Working across SEO, AI Search, content development, graphic design, video editing and social media marketing to strengthen digital presence and audience engagement.
Integrating analytics, conversion optimisation, automation and AI-driven solutions to improve business processes, measure performance and support digital growth.
The connecting thread: Systems thinking, business understanding, clear communication and hands-on execution.
My ability to work across digital marketing, communication and technology comes from experiences that taught me how to understand problems, work with people, build practical solutions and improve results.
Four years of computer science engineering introduced me to programming, live projects and structured problem-solving. Working on software projects later taught me to understand requirements, identify constraints and build solutions that work in real situations.
I approach websites and digital systems with technical understanding, not just visual preferences.
Management education and experience across business development and human resources helped me understand how organisations operate, how customers influence decisions and why business priorities matter.
I evaluate digital marketing decisions against business objectives rather than treating visibility or traffic as the final goal.
More than fifteen years of teaching and training, including communication sessions for students and working professionals, taught me how different audiences understand information, respond to questions and overcome communication barriers.
I develop clearer website messaging, relevant content and user journeys that make information easier to understand and act upon.
More than eleven years of managing group discussions, written assessments and interview preparation helped me observe how people organise their thoughts, present arguments, handle objections and make decisions under pressure.
I bring that understanding to persuasive content, customer communication and conversion-focused digital experiences.
Managing complex academic operations exposed me to repetitive processes and coordination challenges. Developing a scheduling application that reduced a 36-hour weekly task to one hour demonstrated how much improvement a well-designed system can deliver.
I look for opportunities to simplify workflows, integrate tools and use automation to reduce unnecessary manual effort.
Building and managing an education business required me to work directly on websites, search visibility, content, graphic design, video production, social media, analytics and automation—often connecting several activities to achieve one objective.
I understand how different digital marketing functions depend on each other and can bring them together into a coordinated strategy.
My interests extend beyond digital marketing, technology and teaching. Literature, cinema, mountains, gardening and philately have each shaped how I observe the world, appreciate different perspectives and spend my time away from work.
Books have been a constant companion throughout my life. I enjoy both fiction and non-fiction, moving between Bengali literature, English classics and works by writers from different parts of the world.
Bengali literature holds a special place in my reading, particularly the works of Rabindranath Tagore, Bibhutibhushan Bandopadhyay, Saradindu Bandopadhyay and Kazi Nazrul Islam.
Among English-language writers, I enjoy Arthur Conan Doyle, Oscar Wilde, Agatha Christie, Mark Twain and Ernest Hemingway. My reading also extends to Albert Camus, Anton Chekhov, Joseph Conrad, Ryūnosuke Akutagawa, B.B. Lal and Yuval Noah Harari.
What draws me to literature is its extraordinary ability to reveal human nature, explore unfamiliar worlds and make us question what we think we know.
Cinema is another enduring interest, particularly films that combine powerful storytelling with distinctive visual expression.
I admire the work of Satyajit Ray, François Truffaut, Akira Kurosawa, Alfred Hitchcock, Krzysztof Kieślowski and Martin Scorsese, along with filmmakers such as Jean Renoir, Andrzej Wajda and Abbas Kiarostami.
From the realism of Ray to the visual storytelling of Kurosawa and the psychological complexity of Hitchcock, world cinema offers different ways of understanding people, societies and the choices they make.
For me, great cinema is more than entertainment. It is an opportunity to experience different cultures, perspectives and approaches to storytelling.
Mountains have always held a special fascination for me.
From the spectacular landscapes of Jungfraujoch in Switzerland to the familiar beauty of Darjeeling and the Himalayas, I find mountain landscapes both inspiring and humbling.
I am especially fascinated by the world's eight-thousand-metre peaks—their extraordinary scale, their beauty and the formidable natural environments that surround them.
Travel gives me the opportunity to experience places beyond everyday routines, appreciate different cultures and encounter landscapes that photographs can only partly capture.
My small terrace garden offers a welcome contrast to the digital world in which I spend much of my working day.
I enjoy caring for plants, watching them grow and seeing the garden change with the seasons. There is something deeply satisfying about nurturing a plant and watching it flower.
Gardening encourages patience, attention and an appreciation for simple things. It is also one of my favourite ways to slow down and spend time outdoors.
Philately is another interest that connects me with history, geography, art and cultures from around the world.
A postage stamp may be small, but it can tell a remarkable story—about a country's heritage, an important historical event, a scientific achievement, an artist or a place.
What I enjoy most about stamp collecting is discovering these stories and appreciating the extraordinary variety of subjects represented in miniature works of art.
Let's discuss your business goals and what is worth improving first.