Your business deserves to be found, understood and chosen.
The Person Behind the Strategy.
Hi! I'm Prajnan, a Kolkata-based Digital Growth & Communication Strategist.
I identify what's holding your digital presence back and bring together the right strategy, communication, technology and hands-on execution to help turn missed opportunities into measurable business growth.
I bring 20+ years of experience from co-founding and managing an EdTech company, PREPON and organisations including T.I.M.E., Genpact and Infosys. I have a background in Computer Science Engineering from JNTU Hyderabad and an MBA from MDI Gurgaon.
Using Communication to Drive Outcomes.
For over 15 years, I have trained students and professionals across India in competitive exams, communication and interview preparation, including at IIT Kharagpur and ITC Kolkata. I have also managed end-to-end GWPI programmes for T.I.M.E. and PREPON for more than a decade.
This experience helps me understand audiences, simplify complex information, communicate with clarity and design structured, outcome-focused experiences—skills I bring directly into digital strategy, website development and marketing communication.
Digital services. Explained simply.
I work with ambitious businesses ready to grow, founders who want to stand out from competitors and professional-service providers looking to reach more customers, strengthen their online presence and create new business opportunities.
Whether you're building your online presence, entering new markets or looking to turn more visitors into customers, I identify what's holding your business back. I bring together the right solutions to reach potential customers, make your business easier to find, explain why customers should choose you and generate genuine enquiries that lead to growth.
I don't just recommend and implement solutions. I explain what works, why it matters and how it helps your business, so you can make informed decisions about your digital growth.
Website & UX
Responsive websites, intuitive navigation, accessible and crawlable content, fast experiences and clear enquiry journeys.
Explore servicesSEO, AEO, GEO, SXO & AI Search
Technical and on-page SEO, answer-focused content, generative-search visibility, search experience optimisation and connected content strategy.
Explore servicesGraphic Design & Video Editing
Brand visuals, graphics, content creation, video editing, YouTube publishing support and video optimisation.
Explore servicesSocial Media Marketing
Channel strategy, platform-specific content, creative campaigns and consistent communication across social channels.
Explore servicesAnalytics & Conversion Rate Optimisation
GA4, tag management, behaviour insights, performance reporting, experimentation and conversion-focused improvements.
Explore servicesAI, Automation & App Development
Human-guided AI workflows, practical automation, custom tools and web applications designed around business operations.
Explore servicesAlso available: digital strategy, analytics, communication consulting and professional training.
Digital growth doesn’t happen in silos.
Imagine someone discovers your business on social media, searches for you on Google, visits your website, explores your services and watches a video before deciding whether to contact you. To that potential customer, these are not separate marketing activities. They are connected interactions that shape how your business is perceived and whether it earns their trust.
But what happens when these activities don't work together? Your social media may attract attention, but your website fails to convert visitors into enquiries. Your content may be valuable, but potential customers cannot find it. Your videos may explain your services clearly, but they never reach the right audience. Each activity may perform well individually while your business continues to miss opportunities.
That's why I approach digital marketing as one connected strategy, where every activity supports the others and contributes to measurable business growth.
From Business Goals to Measurable Improvement
- STEP 01Business GoalsUnderstand what your business wants to achieve.
- STEP 02Customer NeedsUnderstand your customers and what influences their decisions.
- STEP 03Identify GapsFind what is limiting visibility, enquiries and growth.
- STEP 04Connected StrategyBring the right digital services together around your goals.
- STEP 05Measure & ImproveTrack what works and make informed improvements.
The real advantage comes from making every part of your digital presence work together. A visually appealing website must also be easy to use and help visitors take action. Strong search visibility must lead people to useful, convincing information. Social media campaigns and videos must do more than attract attention—they should encourage genuine enquiries and business opportunities.
I begin by understanding your business goals, your customers and what's preventing better results. I then identify opportunities, connect the right services and build a practical strategy where every activity has a clear purpose. This makes it easier to track progress, identify what works and continuously improve results.
I connect the pieces before choosing the tactics.
Good technology needs the right words.
Even an excellent product or service can lose customers when people cannot understand its value. Clear communication helps customers recognise why they should choose you.
A polished website, search-friendly blog or engaging social post is useful only when the message answers customers’ questions and gives them a clear next step.
My 15+ years in teaching and communication and 6+ years in digital marketing and technology help me turn complex ideas into simple, persuasive messages across websites, content, graphics and videos.
The right words help people understand your business, trust its value and take action.
Illustrative example — same type of service, communicated differently.
We deliver comprehensive solutions.
Our integrated, innovative and customised solutions leverage advanced capabilities to optimise business processes.
Spend less time on repetitive work.
We help your team automate routine tasks so you can focus on customers and growing your business.
Not just recommendations.
Implementation.
I don't stop at suggesting what to do. I can build the website, prepare its content and visuals, connect analytics and automation, and improve the experience based on what visitors actually do.
More about my approachWebsite Design & Development
Programming & Databases
SEO, Analytics & Digital Marketing
Graphic Design
Video Editing & Motion Graphics
AI & Automation
Built from the ground up.
From domain and hosting to a complete digital platform: I personally designed and implemented PREPON's website, programme systems, SEO foundations, analytics and AI-assisted publishing workflows.
Published-post count is sourced from PREPON WordPress; GA4 sessions represent the previous completed calendar month (India time). Figures measure content and traffic, not enquiries or sales. A dash indicates data awaiting verification.
View my work on PREPON
Let’s discuss how your digital presence can work together to generate better results.
Start with a focused conversation about what needs improvement.